IGA Rewards Campaign
IGA Rewards required assets across print and digital for a nation-wide campaign, to encourage members to enter a competition involving a luxury trip for two to Dubai.
I was the primary designer responsible for the concept art, landing page design, social media assets, EDM creative, in-store electronic displays, as well as google display banner ads. I created collage artwork for the campaign which drew on several iconic Dubai landmarks, and a warm colour palette to reflect Dubai's hot climate. Option two artwork was chosen as it proved to be more versatile, and could be readily applied across different formats and sizes.
I was the primary designer responsible for the concept art, landing page design, social media assets, EDM creative, in-store electronic displays, as well as google display banner ads. I created collage artwork for the campaign which drew on several iconic Dubai landmarks, and a warm colour palette to reflect Dubai's hot climate. Option two artwork was chosen as it proved to be more versatile, and could be readily applied across different formats and sizes.
