Library Promotions
I was tasked with formatting City of Sydney Library's event posters and monthly print newsletters.
Library posters were produced in high-volume, with the Library needing approximately 20-40 different posters per month to promote events for Adults, Youth and Late Night Library. There were two distinct target markets which had to be engaged. Adult or Late Night Library event imagery tended to have a more mature or edgy feel compared to events for children which tended to have youthful and brighter imagery.
Library posters were produced in high-volume, with the Library needing approximately 20-40 different posters per month to promote events for Adults, Youth and Late Night Library. There were two distinct target markets which had to be engaged. Adult or Late Night Library event imagery tended to have a more mature or edgy feel compared to events for children which tended to have youthful and brighter imagery.
The Library newsletter had to accommodate for shifting, often lengthy amounts of text and imagery, as well as engage relevant demographics with respect to the City of Sydney style guide. Graphical icons were utilised when relevant to simplify layout and reduce clutter.
